POST–PRINT — AR & 3D in Graphic Design

POST–PRINT is a project that aims to explore the creative possibilities of augmented reality (AR) alongside graphic design, through the use of real-time, interactive 3D content as a tool for communication. Post-print was initiated in 2017 and is the result of my thesis/final project for the MA in Communication Design at ESAD Matosinhos. The first Post-print exhibition was hosted by Mecha Studio, who also collaborated in the project with the concept, design and production of the physical installation where augmented posters were showcased.

Graphic Design, AR/VR, Motion Graphics

PROJECT Serafim Mendes

DESIGN / 3D / ANIMATION Serafim Mendes

APP DEVELOPMENT Serafim Mendes

INSTALLATION CONCEPT / DESIGN / PRODUCTION Mecha Studio

EXHIBITION HOSTS Mecha Studio, ESAD Matosinhos

VIDEO Tânia Franco

MUSIC Kevin Pires

PHOTOGRAPHY Inês Leal

FOOTAGE Studio LOQ, ESAD Matosinhos

The first Post-print exhibition was hosted by Mecha Studio, who also collaborated in the project with the concept, design and production of the physical installation where augmented posters were showcased.

Can the virtual 3D space help delivering a message? The augmented content layer can add both depth and movement to the design. It also enables the creation of a new information layer, resulting in a more interactive and engaging experience for the viewer.

The Post-print app is available for iOS and Android at the App Store and Play Store. Download and install it for free and scan the images below to experience the augmented designs through your own device!